Growth is limited in this marketplace because thousands of other ‘fish’ occupy the same space.
The main focus of the Red Ocean Strategy is on gaining a competitive advantage through better products or lowered pricing. As a result, brands within this ocean struggle to grow and profit due to the cut-throat competition, hence the term red ocean. You’re creating a product or service that’s adding to existing resources.Įxisting markets are filled with hundreds or thousands of similar products. So a new business in the red ocean is just another drop. This ocean or marketplace has market boundaries and rules that are well known and accepted, both by businesses and consumers.
The red ocean encompasses all industries known today.
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